“Once a big company makes the decision to grow, it has to learn how. New to Big presents a unique roadmap for big companies looking to spark powerful growth engines from within.”
Clayton Christensen, HBS professor, award-winning author & disruptive innovation expert
“Big companies are normally where creativity goes to die. But it doesn’t have to be that way. This is the long-awaited playbook for figuring out how to turn your bureaucracy into an innovation machine. Whether you’re down in the trenches or up in the C-suite, it’s full of smart ideas that are immediately actionable and immensely useful.”
Adam Grant, Wharton professor & New York Times bestselling author of Originals and Give and Take
“Encouraging teams to fall in love with consumer problems while learning fast and encouraging leaders to think like venture capitalists has taken P&G back to its deeply entrepreneurial roots. Combining this way of thinking with the strengths of a 181-year old company is transforming the way we innovate at P&G.”
Kathy Fish, Chief Research, Development & Innovation Officer, Procter & Gamble
“This should be required reading for big companies to compete in the modern era of capitalism.”
Aniq Rahman, President, Moat
“David Kidder writes from experience and passion about what it means to succeed from startup to successful enterprise. Whether old company or new, big or small, Kidder reminds us of the entrepreneurial spirit that can propel many great companies and nations.”
Beth Comstock, Former Vice Chair, GE
“Is entrepreneurship in your blood? If yes, then this is your family album.”
Peter Thum, Founder & CEO, Fonderie 47; Founder, Ethos Water
“The world needs more entrepreneurs. By taking the hard part of building a business so seriously, this book should help more people get to the fun part–success. David Kidder brings both a writer’s mind and a startup veteran’s urgency to an entertaining and useful trip inside the minds of today’s most successful creators of organizations–both for profit and for purpose”
David Kirkpatrick, Founder & CEO, Techonomy Media; author, The Facebook Effect
“I love this book. It’s like having a virtual advisory board of some of the best entrepreneurs in the world. You will discover valuable insights or a good idea on every page to add to your own playbook.”
Brian O’Kelley, Founder, AppNexus
“I wish I had this idea’ is my highest praise. It is truly unique. Kidder is one of the rare people who could pull this astounding volume of talent and wisdom together. This is driven by his generosity, judgment, and connectedness. The power of the content in this book is that it has been created by an experienced insider, not an intrigued outsider. This is David’s special mastery, and the book is a gift.”
Andreas Weigend, Professor, University of California, Stanford University; former Chief Scientist, Amazon
“By shedding light on the insights of top entrepreneurial minds, David Kidder breaks down the secrets to startup success in simple and actionable terms. The diverse mix of entrepreneurs and the thoughtfully posed questions make for an engaging and inspiring read.”
Jennifer Fleiss, Cofounder, Rent the Runway
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